Analogy // Corporate

Vyasateja Rao, Joel D'silva and Devika Menon
Finalist
Multidisciplinary
Goyal pop - up map
Mysuru Consulting Group (MCG)
Agnisumukh - Cooking Range

Analogy created an augmented reality map featuring Goyal & Co properties popping up of nearby landmarks to guide property buyers in making the right decisions about their future homes. Mysuru’s identity conveys its contemporary, data-centric approach that is true to its cultural rules, by adopting the traditional headgear, the Mysore Peta as the primary form inspiration combined with simplified mathematical elements. Expanding on Agnisumukh’s award-winning stove burner technology, Analogy developed a modular system of cooking utensils that recreates the culinary experience and the taste of cooking on charcoal in commercial kitchens.