Alpha Iman Santosa Tomasowa // Merlion Share

‘Merlion Share’ is a community engagement campaign for marketing based on sustainable and empathetic storytelling of the local produce cycle. The campaign acquaints Singaporeans with information about local produce, persuading them to consume local produce from their smartphones. Beyond that, ‘Merlion Share’ also utilises cloud technology to empower farmers to interact with consumers to promote sustainability.