Shu Shang Yuan // Asia Top Designers

Shu Shang Yuan
Communication Design
Perfect Pair

“Perfect Pair” is a cross platform, branded campaign run by Triumph with a pop-up store dressed up as a bakery shop to appeal to youth. The use of feminine colours, sweet pastries of three different kinds with a bakery packaging concept helps to address this serious concern is a more charming ‘palatable’ way.