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DIA is a strategic brand consultancy that brings together the best of customer insights, branding expertise and ingenious creativity to create business advantage for our clients.

We are privileged to have created brands that many have come to love and admire, including local favourites, some of Asia’s leading names, and even brands that have grown into global powerhouses today. With more than 30 years of experience in a wide spectrum of industries – from hospitality and food & beverage, to engineering and industrial manufacturing; from automotive and aviation to resources; from education, healthcare, arts/culture, to public sector services – we are proud to be making a difference to our clients’ business. Their success and the accolades we have received are a testament to the rigour of our thinking, our passion and creativity.