SiliconPlus Communications Pte Ltd // Corporate

Pey Boon Bee
Image making
Ministry of Manpower
Standard Chartered

ComfortDelGro’s 15th Anniversary Coffee Table Book showcased the company’s evolution with a scanimation cover design that gives an illusion of ComfortDelGro’s fleet of vehicles moving against the backdrop of a modern Singapore skyline. To establish itself as a credible and accessible source of information on financial matters, the MOM-affiliated financial literacy programme MoneySense’s brand identity adopted a sleek logotype and a warmer approach in terms of design and tonality. The 50th anniversary event of MUIS (Islamic Religious Council of Singapore) employed a colourful tapestry design to represent the vibrancy and diversity of the Singapore-Muslim community as well as interactive technologies to immerse visitors in an experiential learning journey. Drawing on Pixerf’s Asian-oriented perspective and its emphasis on building a community of visual content creators, its logo is a visual representation of its key groups and its online platforms features powerful images by Pixerf’s own users prominently. The cyberliteracy campaign at Standard Chartered condensed good practices into the memorable four-point call-to-action –  Save, Send, Share and Speak Securely – and a fast-paced, humorous webisodes series to engage busy employees in the promotion of cybersecurity.